We’ve all had a less-than-stellar experience with online shopping.
You order a T-shirt that looks super cute and comfy in the pictures, but you get low-quality, scratchy fabric, mismatched seams and a Tee that’s three sizes too small. That’s if your purchase ever arrives at all. And good luck getting a hold of anyone at customer service to fix your order or process a refund.
The importance of reliable reviews for online products is at an all-time high. At True Classic, reviews are our bread and butter. We rely on customer input to improve our product offerings and service and to make the overall buying experience better for future customers.
Whether you’re reading True Classic reviews to make a buying decision or shopping on another site, here are three things to look for to make your online shopping experience less risky.
- The Number of Total Reviews. First and foremost, how many reviews does the product you’re thinking about purchasing have? Along with overall star rating, this is the most important factor in deciding if a product is worth purchasing. For example, a product that has a 5-star rating but only has a dozen reviews is probably a more risky purchase than a product that has a 4.5-star rating but has 10,000 reviews.
- Descriptions of Fit & Quality. Next, scan through a few of the reviews to look for fit or quality complaints. Is the item as described? Is it true to size? Ideally, you may even see a few reviews with pictures of real people wearing the product in their day-to-day lives. The more information you can gather, the better your buying experience will be. For instance, a product may have strong reviews for quality and a great overall star rating, but a significant number of buyers mention that it runs small or runs large. In this case, you may choose to buy the item but size it up or down.
- Customer Service Praise or Complaints. Finally, it’s important to look for comments about the company itself. While reviews are technically supposed to be about the product, many customers will include notes about the quality of customer service in their reviews. Was the item packaged well and delivered on time? Does the company have an easy return policy, or do they make customers jump through a million hoops before they’ll accept a return? Reviews can quickly provide a wealth of